Jam is a British award-winning director. Her work is infused with a striking sense of color, mood and place, filled with a signature passion, energy and humor that stems directly from her personality. Jam’s early career started at Dazed & Confused magazine. She later blazed a trail onto the international fashion film circuit with her short films. This included her debut commercial film ‘To Die For’ shot in the style of a murder mystery for Charlotte Olympia. Suzie Menkes’ review for the New York Times read, “With its saturated color and visual tension, the mini-film, directed by the fashion photographer known as Jam, is yet another example of how a live show is not the only answer in modern fashion”. Her Indian heritage that nurtured a love for the vivid and bold combined with her enthusiasm for hyperrealism led to her unique style, delving at times into the erotic and surreal. Jam’s commercial & editorial clients include Chanel, Osman, Celine, Charlotte Olympia, Vogue. Jam has recently finished her new short film, ‘Just For Today’ and is currently working on her first feature film project.